Event types
- Social Housing
Summary
To get inside the mind of your audience, you need to really get to know them.
Not just where they look for information – to truly understand your audience you need to look at the bigger picture. What is their age range? What are their hobbies? Where do they shop? How do they think?
This is called persona development – mapping out the characteristics of your target audience to help you tailor your marketing strategy to ensure you get their attention.
Part 2 of the ‘Understanding Your Audience’ series is all about persona development. Taking place on 21st February at 11:00 – 11:45, the session will cover:
- Using personas for targeted communications and marketing
- Audience understanding and using empathy
- Creating alignment between product and service design
- Reduced decision-making ambiguity
- How to make user-centric decisions
By attending this session you’ll have the opportunity to take part in a 30 minute discovery session that focusses on how to build personas relevant to your organisation.