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A great brand sets you apart from the competition. It showcases your values, personality, skillset and can help your business exponentially. An affective brand identity makes a memorable impression, gains trust with your customers, and gives them the confidence to know exactly what they are likely to expect from your organisation or services.

Ultimately, a powerful brand ensures customer retention. With 60% of consumers stating they’d prioritise their preferred brand even if it’s pricier, an effective brand not only helps you keep your customers for longer, but you can entice more customers to shop with you too.

A logo is important within any brand, but it's just the start. Outstanding brands combine great typography, imagery, tone of voice to its colours, to name just a few. If you’re new to the world of branding or want to help your organisation grow its brand, this blog post is here to help you discover how you can create a strong identity. We’ll cover things like typography, imagery to colours, but at its core branding is all about consistency, so that’s where we are going to start.

 

1. Brand consistency

Brand consistency is the powerhouse of visual identity and design. If your brand is consistent across your website, printed marketing material, social media profiles and mobile user experience then this goes a long way.

Consistency is key to establishing a recognisable brand. As documented by Mailchimp:

“Brand consistency means ensuring that the way you present your company—and what it stands for—remains the same across all your marketing channels, unifying the image and message your customers and potential customers see.”

If potential customers see the same values, proposition and design during various interactions across lots of different channels and devices, this adds to your brands trustworthiness and elevates your brands credibility. Consistency should not be overlooked, which is why brand guidelines are crucial within any organisation.

A set of Brand Guidelines document the brand’s typography, imagery, tone of voice, and colour usage that others in the organisation need to follow. However, the bigger an organisation gets the harder it can be to retain the brand, with studies showing that only 30% of brands have guidelines that are well-known and accessible to the entire organisation. Ensuring all areas of the organisation are on the same page helps secure consistency, which makes having these documents even more important. With that being said, what are the key aspects to any strong brand design?

 

2. Typography

You want to choose a typeface that represents your brand identity. If your brand is friendly and outgoing, then you could choose more of a ‘friendly’ typeface (think curved edges and playful touches). However, if your brand is more serious and corporate, then a more traditional typeface might be worthwhile. For example, we work with a lot of NHS Trusts who need to maintain a professional and accessible brand identity, so the typeface most NHS Trusts opt for is Frutiger.

“Frutiger is a contemporary and flexible sans serif font, which was designed to be clear and easy to read at a distance and in small sizes. It still achieves this objective and has become recognised as the clean, simple typeface which people associate with the NHS.”

Looking at Slack’s media kit, their use of typography corresponds to their brand values: ‘empathetic, playfulness and thriving’ to name a few. Choosing a typeface for your brand requires patience and trial and error, but it makes a huge difference to your brand identity.

 

3. Imagery

Much like typography, the imagery you choose should also represent your brand and the personality you want to convey. Is your brand more of a human-lead organisation? Do you target the younger generation, or do you want to focus more on cutting edge technology within your imagery?

For example, if you look at Innocent Drinks, their imagery is playful, cartoony and friendly. This is represented by their fun illustrations (they have a nice website too!) and clearly showcases their brand position - it works effectively.

Much like the written word, images are also a form of communication. What is the personality of your brand? How would you describe your business in a sentence? This can form your use and style of imagery.

 

4. Tone of voice

Tone of voice can sometimes be left behind when it comes to creating a strong brand identity. It’s not as ‘concrete’ as things like your brand colours or imagery for example, but tone of voice sets the bar for the way in which your brand will be interpreted.

Words form the content of your website. They can be used to persuade potential customers, describe your offering, showcase your services and portray your values. They also make up your marketing material, like assets, emails and social media posts - so setting parameters to define your tone of voice is pretty important. Like most of these pointers, do you want to communicate a friendly or corporate vibe?

This links back to your core values as an organisation. If you want more insight into tone of voice, this article by SEMRush is a good quality read.

 

5. Colours

Great brands minimise their use of colours. This is evident by some of the biggest and most recognisable brands across the globe like Cola-Cola, Mastercard or IKEA for example. Brand colours are mighty, and are one of the most important elements of visual identity and design. Choose correctly and wisely, and more people will recognise your brand amongst the crowd. According to Looka:

“A well-developed brand should make your audience feel something when they see you. Since most colours already have emotions tied to them, you can use them to connect your company to specific moods or feelings.”

To choose your branding colours, consider the different colour meanings, and how it sits within your industry or competitors. For example, your competitors may use blue as their core colour, so it would be wise to choose a different colour to stand out from the crowd. Or if you’re in the health care industry, you probably want to stay away from red, which is associated with danger.

It’s also important to keep accessibility in mind. This can be achieved by using dark, mid and light colours that provide a contrast. We recommend you choose a maximum of 3-4 core colours to showcase your brand. The less, the better. If you start choosing every colour under the sun, it dilutes the potency of your brand.

 

Good things come in fives

We’ve covered a lot of ground in today’s article, and you’ve found it useful. We’ve talked about brand guidelines and their importance in ensuring consistency, and detailed the four key areas your guidelines need to cover to build a powerful brand. Here’s a little recap:

• Consistency: Be consistent with your imagery, typography imagery, tone of voice and your colours. The more consistent you are with your brand, the better.
• Typography: Choose a typeface that represents your brand through trial and error and once you’ve decided, stick with it.
• Imagery: What are the type of images you will use to communicate your brand? Pick a style and use this business wide.
• Tone of voice: Words are powerful, and your brand’s tone of voice should reflect your brand personality. A good tone of voice corresponds to your brand values.
• Colours: Use a maximum of 3-4 colours for your brand. The best brands in the world minimise their use of colour. Remember to keep accessibility in mind, so it’s wise to incorporate dark, mid and light colours in your brand identity document.

 

At VerseOne, we’re helping organisations in the NHS and social housing sector with our Creative Services. These cover everything from helping you use GA4 and Heatmapping to understand the needs of your audience, to creating engaging visual content like motion graphics and email designs. Coupled with this, we’re experts in all things brand – from brand identity document creations to logo designs, so take a look at our services and see how we can help you.

Alternatively, if you want to make waves with a website design that packs a punch, take a look at our website solutions and Intranets to help you deliver enhanced customer and employee experiences.

Looking for more free content to help you discover the importance of brand identity? We offer a variety of free to attend webinars that do just that so be sure to check out our events calendar.

View our NHS events calendar
 

Read Five must-have elements for creating a powerful brand…

We’re happy to announce that The Hillingdon Hospitals NHS Foundation Trust has just launched their new VerseOne Intranet solution! This marks a significant milestone for the Trust, acting as the final piece in the puzzle for providing an elevated customer and employee experience.

Last year, we had the privilege of delivering the Trust's website project and following this, the team at Hillingdon were able to shift their focus to the development of the intranet.

Hillingdon chose to work with VerseOne as they recognised the need for a comprehensive staff intranet and website that is all housed within a single, unified platform. This approach aimed to simplify content management, ensuring updates could be made efficiently and consistently across both platforms but from one solution.

This unified platform enables the Trust to “manage once and publish to many” when managing content, which ensures that the layout and visual identity is consistent and compliant with NHS branding and accessibility standards. Developing the intranet and website on one unified platform will also enable the Trust to become efficient at updating these systems, and ensure the content is easily kept up to date. Finally, by using a trusted partner from the health sector to deliver this digital solution, The Hillingdon Hospitals NHS Foundation Trust benefits from a system that is future proofed to support emerging technologies.

The feedback from Lucy Wills, Acting Head of Communications at Hillingdon, and the users of the platform has been very complimentary throughout, both the project and surrounding the launch of the intranet which speaks volumes about the impact of this project. It's moments like these that remind us of the significance of our work and the difference it can make in empowering organisations to thrive.

A huge thank you to everyone who worked on this project, and we look forward to working with the amazing team at The Hillingdon Hospitals NHS Foundation Trust again in the future.

 

Thank you so much for all your hard work in getting this project over the line, particularly Alex for being so patient with me and the changes I requested, it’s really appreciated, great work!

Lucy Wills, Acting Head of Communications
The Hillingdon Hospitals NHS Foundation Trust

Read The final piece of the puzzle for The Hillingdon Hospitals NHS Foundation Trust…

User journey mapping is a collaborative process where you identify or plan a user’s touchpoints on their way towards achieving a goal. They heavily align with your user personas, and mapping out these journeys helps you identify business improvements, enhance the user experience and investigate your current processes to understand efficiencies.

This process should be collaborative as you’ll need to conduct your own research, talk to various stakeholders to gather information and speak to your users to see things from their point of view. This could seem like a daunting task, however you don’t need to create these user journey maps for all your personas – start by identifying the goals and outcomes you want your users to reach (like taking a call to action on your website) and go from there.

We’ve put together a simple and easy to use template, which your organisation can edit to effectively structure and capture user journey mapping for your business goals and improvements.

The template is split into sections:

• User actions: a fly on the wall review as a user goes through your identified process.
• Touchpoints: a summary of the user actions and touchpoints along that process.
• User emotions: emotions captured against the touchpoints and pain points.
• Pain points: a summary of why the user feels frustrated, based on evidence you’ve captured and expert intuition.
• Opportunities: remedies to the pain points that all feed up into the business goal.

 

We delve into this topic in great detail as part of our three webinar series around ‘Understanding Your Audience’. These interactive sessions are led by our expert Creative Services team and you can also register your place using the links below:

Part 1: SEO, Google Analytics & Heatmapping

Part 2: Persona Development

Part 3: User Journey Mapping

To download the User Journey Mapping Template, simply click the button below.

Access the template

 

Read VerseOne's user journey mapping template…

54 seconds. 

That’s the average time a user spends browsing a web page. With such a short amount of time to hold someone’s attention and deliver your message, sometimes it can be good to be a little different.  

As the leading provider of digital solutions for the NHS and social housing sector in the UK, we help organisations stand out from the crowd and effectively showcase their services. On average, people form an opinion of your website in the first 0.05 seconds of landing on your page – that’s not very long in the big scheme of things, so websites need to be engaging, easy to navigate and showcase your offering front and centre. 

From maternity or mental health through to sexual health or orthopaedics, we’ve worked with countless NHS trusts to help them showcase their services in a visually engaging and easy to digest website; better known as a microsite. 

A microsite is a branded content site or small group of webpages, that can sit as a subdomain to your current website or as a standalone site. When it comes to branding, content, features and functionality, the possibilities are endless. As are the benefits of using them. 
 

Four big benefits of showcasing your services 

There are many benefits of using a separate microsite to promote speciality services offered by your Trust. To demonstrate just a few, we’ve pulled out four key benefits of using a microsite, along with real-life examples from some of the sexual health services microsites we’ve created for our NHS customers. 
 

1. You can get creative when it comes to branding 

With 48% of internet users stating their number one way of determining an organisations credibility is through its web design, it’s important to be visually engaging. By using a microsite that is separate to your main website, you can tailor your branding to target your specific demographic using colours, layout and imagery that stands out compared to your usual brand identity. 

Example: Barts All East veered away from the usual NHS brand style with their new microsite. By using bold colours, bright people based imagery and a sleek layout they’re tailoring their visual identity to appeal to a modern audience. This not only encourages engagement but helps them seem approachable by giving themselves a sense of personality.  

 

2. Educate your audience and showcase expertise 

A whopping 61% of internet users say that if they don’t find what they’re looking for within five seconds, they’ll go to another site. By creating a microsite to showcase one specific service your NHS Trust offers, you’re able to go further than the normal “here’s where to find us” and provide an extra offering to your users through educational content that emphasises your expertise. Plus, as seeking medical help is a personal journey, educational content can help those less able to book an appointment self-diagnose and self-educate, which ultimately builds trust in your service.  

Example: With a clean and easy to digest navigation, Croydon Sexual Health’s website has a sitemap filled with useful links to further information and educational content for a variety of audiences. This clear user journey means content is easy to find and would cater to users of all technological abilities. 

 

3. Elevate the user experience by implementing unique features 

Forbes found that 88% of online users won’t return to a site after a bad experience, which means that an elevated user experience can have a big effect on the reputation of your Trust. Microsites offer you the freedom to format your website with the user experience front of mind. You can implement unique features like contrast changes to improve accessibility, interactive buttons to take you to new pages, sticky navigations to help you move through the site easily and so much more.  

Example: Requiring medical services is a personal and often private experience. With a separate microsite, you can enable your users to quickly navigate to a non-descript website at the click of a button – just like London North West NHS Trust have done on their Sexual Health and Contraceptive Services website (check the yellow button in the top right hand corner!).  

 

4. Dictate your look and feel for different device types 

With an intuitive platform controlling a microsite that’s separate to your main website, you can easily dictate the look and feel of your content for different device types. In December 2023 the UK recorded 71.32% of all internet traffic as coming from a mobile device. These figures means it’s more important than ever to carefully curate the look and feel of your microsite across different device types to deliver a consistent user experiences that doesn’t hinder your brand reputation.  

Example: Northamptonshire Integrated Sexual Health and HIV service elevated their user experience by tailoring the delivery of their content on mobile compared to desktop. By moving around the content to prioritise navigation links to other key pages, they’ve made it easier for users to find important information and created a clear journey path to move users through the website. 
 

With a whole host of benefits that put your users and your content at the heart of your offering, a microsite is so much more than just another website. It offers an engaging and exciting new avenue for you to connect with your audience and showcase your services whilst upholding your brand reputation. 

If you’d like to discover how your Trust could benefit from one of our digital solutions, click this link and we’ll be in touch! Or if you’d like to learn more about how to enhance your online presence sign up to one of our webinars around understanding your audience, improving accessibility, or creating an enhanced user experience.  

Read How NHS Trusts are using microsites to stand out from the crowd…

Understanding your audience is crucial to tailoring your message and content to appeal to your target demographic. Once you understand your audience, you need to effectively capture this information so it’s useable. This is where persona development comes into play.

Industry best practice centres around the creation of abstracted personas. These move you away from capturing stereotyped demographics, to focussing your profiles around goals and capabilities. You can glean this information by adopting a robust approach that uses data, surveys and real-life customer information to identify trends and uncover useful information that steers away from bias.

We’ve put together a simple and easy to use template, which your organisation can edit to effectively structure and capture your personas.

When building out these profiles, create one document per persona and be sure to make sure you’re:

• Building unique profiles rather than copy and pasting.
• Use real data you have collected and observed.
• Focus on goals related to your product as it stands.
• Be context specific and use information, behaviours and goals.

We delve into this topic in great detail as part of our three webinar series around ‘Understanding Your Audience’. These interactive sessions are led by our expert Creative Services team and you can also register your place using the links below:

Part 1: SEO, Google Analytics & Heatmapping

Part 2: Persona Development

Part 3: User Journey Mapping

To download the User Persona Template, simply click the button below.

Access the template

 

Read VerseOne's abstracted persona development template…

In the ever-evolving technology landscape, generative AI has taken the world by storm. Industry leaders like OpenAI’s ChatGPT, MidJourney and Jasper have put this game changing technology in the hands of the many and it’s a trend that’s only set to compound.  

Technology giants like Microsoft are also working to the same vision. With solutions like Copilot making their way into the hands of organisations using the latest and greatest 365 suite. Over the years Microsoft have proven themselves to be at the forefront of these type of technological advances, which is further exemplified through the Microsoft AI Cloud Partner programme. 

This programme is a testament to their commitment to fostering collaboration and driving advancements in artificial intelligence. It brings together industry innovators who share a common goal: harnessing the power of AI to transform businesses and enhance customer experiences. 

We’re proud to be a member of this partner programme. We see the benefits the advancement of AI can bring to organisations across both the NHS and social housing, and its transformative potential for the suite of VerseOne digital solutions. 

Our Product Team demonstrated several generative content proofs of concept during the VerseOne Customer Days at the end of 2023, and the team are working hard to fold these into the VerseOne DXP during the first half of 2024. 

In addition, our teams are formulating further applications for AI across all disciplines. VerseOne’s upcoming Product Roadmaps will lay out the company’s plans for incorporating value-add AI across our product lines. 

Our partnership with Microsoft aims to emphasises a dedication to security, compliance, and ethical AI practices. Allowing our clients to not only benefit from cutting-edge technology but also enjoy the peace of mind that comes with responsible and secure AI solutions. 

For more information around our involvement in the Microsoft AI Cloud Partner programme, simply get in touch. 

Read VerseOne announces AI Partnership with Microsoft…

It’s been a busy week at VerseOne HQ, with our third go-live of the week…

We’re thrilled to share the exciting news that South West Ambulance Service has successfully launched their brand-new website!

Embarking on their digital transformation journey 2023, our team worked closely with John and the wider team at South West Ambulance Service to host a series of workshops and shape an engaging and accessible website that helps them meet their strategic goals.

The website development focused on a rapid build, incorporating the application of their distinctive branding and logo. The primary objectives were crystal clear – to provide users with an easy and quick navigation experience, delivering a clean, slick, and modern website which is lighter than the existing site. The spotlight was on key pages, including 'Get in touch,' 'Press office,' and 'About us.'

It's always gratifying to witness the successful culmination of a project, and we really enjoyed working with South West Ambulance on this exciting and engaging new website.

Want to see it for yourself? Take a look here: https://www.swast.nhs.uk/

'That’s great, thank you! The website is up and running, it's fantastic!'

Rachael Mower, Web Communications Officer

Read South West Ambulance Service unveils their brand new website…

It’s been a busy start to the week for the VerseOne team – with yet another go-live. This time, it’s the successful launch of the York and Scarborough Teaching Hospitals NHS Foundation Trusts' Intranet!

Recognising the importance of a unified information hub for their staff back in 2021, York and Scarborough Teaching Hospitals partnered with us to introduce a staff intranet. The primary goal of this project was to create a central platform, that can be accessed from any device and caters to the diverse needs of their workforce; encouraging engagement and enhancing connectivity across the entire Trust.

An employee intranet is more than just a digital platform. It’s a central hub of information that becomes a powerful tool for communication, knowledge sharing, and engagement, ultimately contributing to a more cohesive and empowered workforce.

We’re proud to have helped guide the York and Scarborough Teaching Hospitals MHS Foundation Trust along their digital transformation journey, and want to extend a huge thank you to everyone who helped make this a seamless and enjoyable project. We can’t wait to see the great results and day to day efficiencies they can glean off the back of our work together.

 

The new Intranet looks great, thank you!

Emma Clement, Head of Communications

Read It’s all systems go: York and Scarborough Teaching Hospitals NHS Foundation Trusts' intranet is now live!…

This week, we’re proud to announce that South West London & St. Georges Mental Health Trust (SWLSTG) have launched their new website!

SWLSTG’s new website was part of a bigger project that involved delivering websites for Oxleas, SWLSTG and South London and Maudsley NHS Trusts. They saw the need to implement a responsive and intuitive website, that was not only compatible for desktop, but provided and enhanced experience on tablet and smartphones, for users in any location. They outlined a core set of objectives that would enable them to:

• Develop a digital presence superior to other Trusts in the region
• Position the Trust as a forward thinking, tech embracing organisation
• Create a consistent user experience across their digital presence
• Consolidate their full web estate under one governance model and platform/CMS

At the heart of this accomplishment is a dynamic team that worked tirelessly to bring the project to life; this really was the definition of a true team effort. The culmination of which reflects in a responsive and intuitive website that positions SWLSTG as a digital innovator within the NHS, fostering a consistent user experience that they can truly be proud of.

We love it when a successful project comes together, and we want to thank everyone from the SWLSTG team for their contribution in bringing this to life.

If you’d like to take a look at their new site, you can do so here: https://swlstg.nhs.uk/

'The Go live went well and thank you everybody for your help.'

Anna Babich, Web Content and Digital Curation Manager

Read Celebrating success: SWLSTG launches their cutting-edge website!…

I am delighted to announce that we have launched the North London Mental Health Partnership website! 

This project initially was to create an intranet (that we launched in February 2023) and a website for Camden and Islington NHS Foundation Trust.  Just as we launched the intranet, a joining of a partnership occurred between Camden and Islington NHS Foundation Trust and Barnet, Enfield and Haringey Mental Health NHS Trust - creating North London Mental Health Partnership. 

This lead to a re-scoping and a new phase of workshops and design work to bring together both trusts ideas into a new unique over arching brand for the partnership.

The site can be viewed here: https://www.northlondonmentalhealth.nhs.uk/

See what the team had to say:

Thank you for your help and John for making it look amazing. We’ve had good feedback so far! - Lee-Ann 

Read North London Mental Health Partnership website has gone live!…

Mid and South Essex NHS Foundation Trust and VerseOne have been working on an integration project with RingCentral Telephone directory which has now gone live!

The integration makes use of the available API's to bring through the live telephone information into the intranet so all staff have an up to date, searchable directory to be able to get direct numbers quickly and easily. It also employs a layer logic within the VerseOne Autevo layer to transform the data based on a set of predefined rules to display numbers within the correct format for the various departments.

Keith from MSE had the below to say about the project 

The staging environment worked perfectly for their testing and felt any amends were actioned very fast – sometimes within hours of their feedback which really impressed

Future plans are looking towards integrating this with the staff directory to have a full seamless experience to be able to contact teams, wards and individuals directly all from the same space on the intranet.

Read Mid and South Essex - RingCentral integration goes live!…

Northamptonshire Healthcare NHS Foundation Trust commissioned a microsite which will act as a hub of information for the East Midlands Alliance for Mental Health and Learning Disabilities. 

The website aim is to provide the latest news, updates and case studies about the latest work of the Alliance, as well as being a hub of information to find out about the different collaboratives that deliver mental health services across the East Midlands (such as Adult Eating Disorders).  Each collaborative is run by one of the six provider organisations who make up the Alliance and work in partnership together:

• Derbyshire Healthcare NHS Foundation Trust

• Leicestershire Partnership NHS Trust

• Lincolnshire Partnership NHS Foundation Trust

• Northamptonshire Healthcare NHS Foundation Trust

• Nottinghamshire Healthcare NHS Foundation Trust

• St Andrew’s Healthcare

The design of the site was focused on bringing all the above together into one design and one platform that would allow them to manage all the content in the same place and as NHFT were an existing customer it allowed them to make use of the pre-existing modules already available to the NHFT team.

 

The site can be viewed here:

https://www.eastmidlandsalliance.org.uk/

Read Northamptonshire NHS - East Midlands Alliance website has gone live!…

The final part of the wider HCT Website and Intranet project involved redesigning the Hertfordshire Community Trust website.

The previous design was minimal, due to speed in which it needed to be moved off Umbraco so this phase 2 was more thorough, further improving UX and incorporating more design elements used in the redesign of their CYPT dedicated pages, which was another part of this project.

The key goals of the site was: a user friendly design, a really clear information architecture and a focus on accessibilty. Furthermore it was integral to the team that they can manage both the website and intranet from one platform, allowing them to save time and to remove duplicated out of date content allowing them to better manage the integrity of the content going forward.

The sites can be viewed here: https://www.hct.nhs.uk/

Read Hertfordshire Community NHS Website Redesign…

Few of us who remember 1948 are still with us. A smashed continent rebuilding only three years after a global war. A country mourning her dead as her population worked together to restore the UK.

Out of the rubble, on 5^th July 1948, arose the NHS. A simple concept – healthcare for all, free at the point of use – but one that no other nation had been bold enough to attempt. A unifying idea for the United Kingdom, a national treasure envied by the world.  

We have all, through birth, life and ultimately death, been nurtured by the NHS and its dedicated staff. Through the COVID lockdowns, we clapped for our carers. The NHS, its clinicians and other colleagues are dear to all our hearts.  

VerseOne is proud to have been a part of the NHS’s journey over the past 20 years. The small contributions we have made to a larger cause are aimed at providing digital solutions to support NHS staff to deliver better provision of patient care and we look forward to the next 75 years.  

Please join us in taking a bit of time to be thankful for all that we get from our healthcare service as they celebrate a magnificent achievement on their 75^th anniversary. 

Read Wishing the NHS a very happy 75th Birthday…

VerseOne is pleased to announce winning Staffing Solution of the year at the Integrated Health Awards. We entered the Intranet solution created for Birmingham Women’s and Children's Hospital (BWC).

The Integrated Health Awards focus on transformation, improvement and positive change within the healthcare sector and each year there is strong competition for the awards.

The main driver for the Intranet project for BWC was to encourage higher levels of staff engagement, with personalised experience, an improved search function and an intuitive resource for content to support staff in their roles. 

Chris Davies, Director of Communications and Engagement at BWC, said: “We are all very pleased to have won this award for our Trust intranet. It was a great project to work on and we look forward to continually developing the platform to support colleagues across BWC.”

VerseOne delivered this award winning project last year and has had lots of great feedback including an increase in adoption from staff at the Trust.

Dan King - Head of Customer accounts said:

“From the very start of the project all the way through to go live it was evident that this project was going to be a real show case and example of what true staff engagement should look like.

During mock-up stages the BWC team continuously involving different stakeholders to get their views and the end result is an intranet that really benefited from this approach. Excitingly, this project marks the first phase of the intranet and BWC are already looking how to keep building upon the great work already delivered.”

 

If you have been inspired by the BWC Intranet, please speak to our NHS team, who would be delighted to hear your thoughts on forthcoming projects.

The full published entry below.

Overview. 

Verseone sought to create a new Intranet for Birmingham Women’s and Children’s Hospital.

Why? 

The new Intranet was to encourage higher levels of staff engagement, with personalised experience, an improved search function and an intuitive resource for content to support staff in their roles. 

What happened? 

The trust aimed to deliver a personalised experience and so gained staff feedback on what mattered, implementing polls and forms to allow them to have their say, and giving them the option to favourite content so that the interface was personalised to their interests. Gaining stakeholder adoption was a key objective from the start; this was achieved through workshops, beta testing and focus groups. A clear communication plan was set to enable maximum adoption and adoption rates were high as a result. Verseone shares that the design was engaging and easy to navigate; the language speaks directly to the user; and signposting is clear, enabling users to access health and wellbeing along with equality, diversity and inclusion hubs. 

Looking ahead. 

Additions for the project are to include new system integrations and staff forums which will allow for a social space on the Intranet. 

Read the winners story

Click to view all the applications in the Staffing Solution Category.
 

Read VerseOne wins Integrated Health Awards…