VerseOne's user journey mapping template
User journey mapping is a collaborative process where you identify or plan a user’s touchpoints on their way towards achieving a goal. They heavily align with your user personas, and mapping out these journeys helps you identify business improvements, enhance the user experience and investigate your current processes to understand efficiencies.
This process should be collaborative as you’ll need to conduct your own research, talk to various stakeholders to gather information and speak to your users to see things from their point of view. This could seem like a daunting task, however you don’t need to create these user journey maps for all your personas – start by identifying the goals and outcomes you want your users to reach (like taking a call to action on your website) and go from there.
We’ve put together a simple and easy to use template, which your organisation can edit to effectively structure and capture user journey mapping for your business goals and improvements.
The template is split into sections:
- User actions: a fly on the wall review as a user goes through your identified process.
- Touchpoints: a summary of the user actions and touchpoints along that process.
- User emotions: emotions captured against the touchpoints and pain points.
- Pain points: a summary of why the user feels frustrated, based on evidence you’ve captured and expert intuition.
- Opportunities: remedies to the pain points that all feed up into the business goal.
We delve into this topic in great detail as part of our three webinar series around ‘Understanding Your Audience’. These interactive sessions are led by our expert Creative Services team and you can also register your place using the links below:
Part 1: SEO, Google Analytics & Heatmapping
To download the User Journey Mapping Template, simply click the button below.