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2September
Website Analytics & Insights: What to Measure, Why It Matters and What to Do Next
Event types
- Social Housing
Summary
2nd September | 11:00-11:45 am
A practical GA4 session for housing teams who have the data but aren't sure how to use it.
You already collect the data. This session shows you how to read GA4 with confidence, track the actions that matter to you, and build reporting that you can actually trust.
Who it's for
You'll get the most from this if you:
- Collect data but struggle to turn it into insight
- Can see engagement metrics but aren't sure what to act on
- Need clearer reporting for decisions, KPIs, and stakeholder conversations
- Want to improve content and journeys without guessing
Typical roles: communications, digital and marketing managers, content managers, website and digital leads, UX and service designers, and insight or analytics roles.
What we'll cover
- Key engagement metrics and how to read them correctly
- Audience segmentation to understand different user behaviours
- Conversion tracking and event setup
- Funnel and path analysis to spot drop-offs and opportunities
- Dashboards that support regular reporting and KPIs
- Real examples of how organisations use GA4 to find what to fix
What you'll leave able to do
- Read GA4's reports and dashboards without second-guessing the numbers
- Track the conversions and key actions that matter to your organisation
- Use your GA4 data to back up content, UX, and optimisation decisions
Why VerseOne
We've deployed thousands of successful solutions and have 20+ years as a trusted partner to the NHS and Social Housing. Our teams combine deep public sector experience with practical digital, UX, and analytics expertise, and a focus on outcomes. Everything in this session comes from real work with real teams.
The data you need to improve engagement, content, and user journeys already exists. This session shows you how to use it.
Organisation
VerseOne
Event details
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