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29October
Website Analytics & Insights: Can you trust your GA4 numbers?
Event types
- Social Housing
Summary
29th October | 11:00-11:45 am
Session 1 of 5 in our GA4 series
You report on GA4 every month. Your stakeholders make decisions from it. But how sure are you that the numbers are right?
GA4 has a habit of quietly working against you. Staff visits counted as real users. Data deleted after two months by default. Journeys to your payment or booking portals breaking into separate visits. Filters that were set up but never switched on. None of it shows up as an error. It just makes your reports a little less true, every single day.
In this session, we'll show you where these problems hide, how to check whether they're affecting you, and how to fix them, so every report you build from here on stands up to scrutiny.
1/5. Complete the set.
This is the first of five GA4 sessions running over the coming months. Attend all five and you'll receive a VerseOne award and prize.
Who this is for
- Communications managers
- Digital and marketing managers
- Content managers
- Website and digital leads
- UX and service designers
- Insight, performance and analytics roles
What we'll cover
- The settings that most often distort GA4 data, and how to spot them
- Filtering out internal, test and unwanted traffic properly
- Data retention, and why the default costs you year-on-year comparisons
- Cross-domain tracking and referral exclusions for third-party journeys
- Auditing user access and permissions
- Checking your tracking captures the actions that matter
What you'll leave with
- A health check you can run on your own property straight after the session
- A list of fixes, most of which take minutes
- Confidence that the numbers you share are accurate
- A solid base for the next four sessions in the series
Who's running it
VerseOne has deployed thousands of solutions and has spent 20+ years working with the NHS, social housing and local authorities. Our team brings practical analytics, UX and digital experience from public sector environments, and everything in this session comes from real GA4 properties we've audited and fixed.
Every report you've built rests on your setup. Make sure it's solid.
Organisation
VerseOne
Event details
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