Back to the list
20January
Website Analytics & Insights: Beyond page views: what GA4 can actually tell you
Event types
- Social Housing
Summary
20th January | 11:00-11:45 am
Session 2 of 5 in our GA4 series
Most teams open GA4, check page views and users, and then close it. That's only a fraction of what it can tell you.
Which pages residents visit before they report a repair. Where patients give up on a form halfway through. What people type into your site search when they can't find something. Which leaflets get downloaded and which get ignored. The Google searches that bring people to you in the first place.
GA4 can answer all of this, and most of it is already sitting in your account, unused.
In this session, we'll take you beyond the standard reports and show you the features that turn GA4 from a visitor counter into a tool that tells you how your website is really working and where to put your efforts.
Register today
Who this is for
- Communications managers
- Digital and marketing managers
- Content managers
- Website and digital leads
- UX and service designers
- Insight, performance and analytics roles
What we'll cover
- Explorations: the reports most teams never open, and the questions they answer
- Path exploration to see the routes people take to key pages like contact and repairs
- Funnel exploration to find exactly where people drop out of forms and journeys
- Site search terms, and what they tell you about missing or hard-to-find content
- Linking Search Console to see the Google searches that bring people to your site
- Engagement rate, and why it tells you more than bounce rate ever did
What you'll leave with
- A list of reports to try on your own property straight after the session
- At least one insight about your website you didn't have before
- A clearer idea of which questions GA4 can answer for your organisation
- A stronger base for session 3, where we look at what to measure and why
Who's running it
VerseOne has deployed thousands of solutions and has spent 20+ years working with the NHS, social housing and local authorities. Our team brings practical analytics, UX and digital experience from public sector environments, and everything in this session comes from real GA4 properties we've worked on.
The answers are already in your data. Come and find out where to look.
Event details
Market-leading solutions
Our awards and recognitions
Let us help you | Contact our team
VerseOne is the market-leader in our chosen sectors, and we know that we can make a positive difference to your organisation.
If you would like to find out more about any of our products or services, we would love to be able to tell you more - or even to demo them to you.
Procurement Frameworks | Frictionless purchase
We work with Commercial Crown Services, enabling you to procure a variety of VerseOne solutions via their DOS 7 and G-Cloud 14 frameworks.
Careers | Join our team
Do you want to be part of a market-leading, well established and successful organisation, fuelled by a start-up attitude and entrepreneurial nature?
If you're a driven and ambitious individual looking for a career path that will provide you with development opportunities in a rewarding sector - we'd like to hear from you. We're always on the lookout for passionate and skilled individuals to add value to our organisation