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18March
Website Analytics & Insights 3: what to measure and why
Event types
- Social Housing
Summary
18th March | 11:00-11:45 am
Session 3 of 5 in our GA4 series
Is your website doing its job or not?
Most GA4 reports are full of numbers that don't answer that question. The metrics that matter to a housing association or NHS trust are things like repairs reported online, rent payments started, appointments booked, forms completed, and leaflets downloaded. Few organisations track them properly, and fewer notice when they suddenly drop.
In this session, we'll help you decide what's worth measuring, show you how to set it up in GA4, and make sure you're the first to know when something goes wrong.
Who this is for
- Communications managers
- Digital and marketing managers
- Content managers
- Website and digital leads
- UX and service designers
- Insight, performance and analytics roles
What we'll cover
- The difference between busy metrics and useful ones
- Linking what you measure to your organisation's actual goals
- Setting up key events for the actions that matter, from form submissions to downloads
- Building a baseline so you know what “normal” looks like for your site
- Setting up custom alerts so GA4 tells you when a key number drops
- The handful of metrics worth checking every month
What you'll leave with
- A shortlist of the metrics that matter for your website
- Key events set up, or a clear plan to set them up, for your most important actions
- An alert that warns you before a problem turns into a bad month
- A strong base for session 4, where we turn the data into action
Who's running it
VerseOne has deployed thousands of solutions and has spent 20+ years working with the NHS, social housing and local authorities. Our team brings practical analytics, UX and digital experience from public sector environments, and everything in this session comes from real GA4 properties we've worked on.
Event details
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