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21July
Website analytics and insights 5: turning GA4 into reports people understand
Event types
- Social Housing
Summary
Wednesday 21st July | 11:00-11:45 am
Session 5 of 5 in our GA4 series
You know what your GA4 data means. The problem is explaining it to everyone else.
Whether you report to your manager, your head of comms or your board, most people reading your report want one thing: to know if things are getting better or worse.
When organisations moved from Universal Analytics to GA4, many saw their visitor numbers drop by around 40% overnight. That's because Universal Analytics had been double counting for years, and GA4 was simply showing the real figures.
But that's not how it looked to the people reading the reports, and plenty of digital teams spent months explaining why their website hadn't suddenly stopped working.
Clear reporting stops that from happening. In this session, we'll show you how to get the right information out of GA4, present it so anyone can understand it, and use it to show the value of the work you do.
Who this is for
- Communications assistants and officers
- Communications managers and heads of communications
- Digital and marketing managers
- Content managers
- Website and digital leads
- Insight, performance and analytics roles
What we'll cover
- Choosing what to report, depending on who's reading it
- Building simple dashboards that update themselves
- Exporting GA4 data into a format you can share
- Explaining drops, spikes and changes without causing panic
- Where to get help when you need more than a report
What you'll leave with
- A reporting structure you can use for your next monthly update
- A simple way to explain your numbers to anyone, at any level
- Confidence that you can show the impact of your website and your work
- The final piece of the series, and the full picture from setup to reporting
Who's running it
VerseOne has deployed thousands of solutions and has spent 20+ years working with the NHS, social housing and local authorities. Our team brings practical analytics, UX and digital experience from public sector environments, and everything in this session comes from real GA4 properties we've worked on, including helping organisations set up their reporting from scratch.
Your website is doing good work. Make sure the people reading your reports can see it.
Event details
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