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30September
SEO & AEO for Housing websites: How to Get Your Services Found
Event types
- Social Housing
Summary
30th September | 11:00 - 11:45 am
A practical session for teams whose services don't show up where people are searching, whether that's Google or an AI assistant.
Search for one of your own services and you may not like what comes first. And increasingly, people aren't searching at all, they're asking an AI assistant, which either names your service or doesn't. This session covers both traditional SEO and AEO (answer engine optimisation) for the AI-generated results that are quietly reshaping how people find public services.
Who it's for
You'll get the most from this if:
- You suspect performance, technical debt, and legacy SEO decisions are holding your services back
- You're under pressure to improve digital outcomes without adding internal workload
- You need clarity on how AI-generated search results are changing visibility, and what that means for your organisation
Typical roles: heads of digital and transformation leads, service and product managers, IT and web platform leads, communications managers, UX and patient experience leads, performance and analytics managers, and content, accessibility and web governance leads.
What we'll cover
- How modern SEO really works, across traditional search results
- How AEO works: getting named in AI-generated answers, not just ranked in search
- Why page speed and technical performance now directly affect visibility
- Using AI-driven audits to find real SEO and performance gaps
- Separating "nice to have" tasks from the changes that actually move the needle
What you'll leave able to do
- Judge how performance, structure, and content decisions affect whether people find your services
- Know how to start showing up in AI-generated answers, not just traditional search
Why VerseOne
We've deployed thousands of successful solutions and have 20+ years as a trusted partner to the NHS and Social Housing. Our teams combine deep public sector experience with practical digital, UX, and analytics expertise, and a focus on outcomes. Everything in this session comes from real work with real teams.
If search visibility, performance, or confidence in your digital services are already under discussion, this session gives you a clear place to start.
Event details
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