Google Analytics, the next level | Event Details

Summary

18th Feb | 11am

Ready to move beyond the basics? If you're sitting on analytics data but struggling to turn it into insight, this session shows you how to move beyond surface-level metrics and start making informed decisions that improve engagement, performance, and visibility.

In this session, we'll take a deeper dive into advanced user engagement tracking, custom reports, dashboards, and GA4's powerful features. Learn how to segment your audience, set up conversion tracking, explore funnel and path analysis, and turn your data into actionable insights that drive better decisions.

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Common roles attending this session

• Communications Managers

• Digital & Marketing Managers

• Content Managers

• Website & Digital Leads

• UX and Service Designers

• Insight, Performance, and Analytics roles

Why attend this session

Most organisations have GA4.
Very few are using it to its full potential.

This session is designed for teams who:

• Collect data, but struggle to turn it into insight

• Can see engagement metrics, but aren't confident what to act on

• Need clearer reporting to support decisions, KPIs, and stakeholder conversations

• Want to optimise content and journeys without guessing

What you'll come away with

By the end of the session, you'll have:

• A clearer understanding of how users actually engage with your content

• Confidence using GA4 reports, dashboards, and exploration tools

• Practical ways to track conversions and key actions that matter to your organisation

• Insight into how GA4 data can inform content, UX, and optimisation decisions

• A stronger foundation for ongoing analysis and reporting

What we'll cover

During the session, we'll walk through:

• Key engagement metrics and how to interpret them correctly

• Audience segmentation to understand different user behaviours

• Conversion tracking and event setup

• Funnel and path analysis to identify drop-offs and opportunities

• Building dashboards that support regular reporting and KPIs

• Real examples of how organisations are using GA4 to identify areas for improvement

VerseOne has deployed 1000s of successful solutions, we're a trusted partner to the NHS, Social Housing, and Local Authorities, with 20+ years experience of providing award-winning solutions. 

Our teams combine:

• Deep experience in healthcare and public sector environments

• Practical digital, UX, and analytics expertise

• A focus on outcomes

Everything shared in this session is grounded inreal work with real teams.

The data you need to improve engagement, content, and user journeys is already exists - learn how to use it:

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