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Get creative: Effective signposting for better engagement

Event types

  • Social Housing

Summary

Thanks very much for inviting me to a really interesting session. It was great to meet everyone, and always interesting to hear different perspectives on shared challenges.

Norfolk Community Health and Care NHS Trust


An engaging user experience enables people to find the information they need, when they need it and in a format they can understand. This is called information architecture, and getting this right can be the key to driving real engagement with your digital platforms.

Information architecture stems around affectively signposting someone through your platform, and understanding their needs and requirements to help them find the information they need. This empowers customers to self-serve content and can reduce the strain on your call centres and customer service teams, it can also have a positive impact on TSM and reduce complaints as users can find what they need, when they need it. No matter the platform, effective IA is crucial.
 
During this session, we'll run through best practice top tips, showcasing how we've worked with Registered Providers across the UK to enhance engagement, adhere to personas needs, and provide an accessible experience for all users.

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Event details

    • Date & time

    • Location

      Virtual meeting

    • Places

      12
    • Price

      £ 0.00
    • Due date