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17March
Creative Services: The Strategic Impact of Information Architecture
Event types
- NHS
Summary
Beyond “Organising Content”
Poor Information Architecture doesn't just frustrate users.
It quietly increases risk, drives avoidable demand, and undermines trust across your organisation.
This session goes beyond surface-level navigation fixes to explore how strategic IA underpins accessible, efficient, and resilient digital services.
📅 17th March | 11:00am | Live Webinar
Why attend this session
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You're seeing the consequences of poor Information Architecture: frustrated users, rising contact volumes, and inconsistent use of digital services
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You need to move beyond “organising content” and understand how IA decisions directly affect accessibility, risk, and operational efficiency
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You want practical insight that works in complex environments, not generic UX theory
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You're under pressure to make digital services easier to use and easier to govern
What you'll come away with
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A clearer way to diagnose IA problems and explain their impact internally
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Practical principles you can apply across websites, intranets, and digital services
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Evidence-led language to support decision-making and stakeholder buy-in
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A stronger understanding of how IA underpins accessibility, compliance, and trust
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Ideas you can act on immediately
What we'll cover
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Why strategic IA is about pathways and decisions, not just content structure
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How effective signposting supports self-service and reduces avoidable demand
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Preventing risk by ensuring staff and users access a single, trusted source of truth
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The role of IA in meeting WCAG 2.2 and regulatory expectations
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Real-world insight from public sector environments where scale and complexity matter
If unclear navigation, inconsistent content, or accessibility risk are already on your radar:
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