information architecture for nhs

Contrast:

Search the VerseOne Group website

Information architecture

Make it easy for patients to find what matters

Sites grow until the things patients come for, like finding a department or checking visiting times, get buried under menus that made sense to whoever built them. We map how people actually use your site, rebuild it around real tasks, and test that it works.

View packages

How we restructure your site

Three stages, whichever level you choose. Information architecture is simply how your content is organised: what sits where, and what things are called.

Map

We review how your site is structured and how patients actually try to find things.

Rebuild

We restructure the journeys around the tasks patients come to do.

Test

We check the new structure with real users, and train your team to keep it clean.

Choose your level

Start with your main website, or restructure your whole digital estate. Each level includes everything in the one before it.

Gold

Fix the structure of your main site

What is included:

A review of how your main website is organised and where patients get lost
A restructure plan built around the tasks patients actually come to do
One round of navigation and structure changes made for you
A half-day training session on keeping your structure clean as the site grows

Outcome: patients can find your key services without hunting.

Platinum

Test it with real users and extend it

Everything in gold, plus:

User testing (card sorting and tree testing, two ways of checking people can actually find things) to prove the new structure works
A second platform restructured, your patient portal or staff intranet
Support implementing the changes, not just recommending them
A re-test after the changes to confirm it's easier to use

Outcome: a structure proven to work with real users, across two platforms.

Platinum plus

Keep your whole estate easy to navigate

Everything in platinum, plus:

Your full estate reviewed and restructured: website, portals and intranet
Ongoing governance so the structure stays clean as teams add content
Regular check-ins to catch new clutter before it buries key tasks
Priority access to our team as your services and content change

Outcome: your whole estate stays easy to navigate over time.

Custom

Large or complex estate, several platforms, or specific needs? We'll scope it with you at the review.

Book a call with our expert

How we work

We organise your site around evidence of what patients do, not assumptions about what they want.

Task-based design

We organise around what patients come to do, not your internal structure.

Card sorting

We test how patients expect content to be grouped.

Tree testing

We check people can find things in the proposed structure before it's built.

Plain labels

Menu and page names in words patients use, not internal jargon.

Why it matters

Fewer calls

When people find things themselves, fewer of them phone you.

Faster for patients

Key tasks are reachable in a couple of clicks.

Built on evidence

The structure is tested with real users, not guessed.

Stays usable

Your team keeps it clean as the site grows.

See where patients are getting lost

Book your 25-minute priorities review. We'll walk your site with you, show you where the structure trips people up and point out the quickest wins.

Book your digital performance review

Market-leading solutions

Our awards and recognitions

Let us help you | Contact our team

VerseOne is the market-leader in our chosen sectors, and we know that we can make a positive difference to your organisation.

If you would like to find out more about any of our products or services, we would love to be able to tell you more - or even to demo them to you.

Procurement Frameworks | Frictionless purchase

We work with Commercial Crown Services, enabling you to procure a variety of VerseOne solutions via their DOS 7 and G-Cloud 14 frameworks.

Get in touch to find out more

Careers | Join our team

Do you want to be part of a market-leading, well established and successful organisation, fuelled by a start-up attitude and entrepreneurial nature?

If you're a driven and ambitious individual looking for a career path that will provide you with development opportunities in a rewarding sector - we'd like to hear from you. We're always on the lookout for passionate and skilled individuals to add value to our organisation

Apply today