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4February
Accessibility in words: writing for every reader
Event types
- NHS
Summary
Session 2/5 in the VerseOne Accessibility series
Thursday 4th February | 11:00 - 11:45 AM
Tailored specifically for NHS comms, digital, marketing, and web teams.
Your content makes sense to you, but does it make sense to a patient reading it for the first time?
- Acronyms are used without ever being explained.
- One long block of text with no headings, so readers lose their place halfway down.
- Key instructions buried in the middle of a paragraph, where anyone who struggles to scan text will miss them.
None of these break anything on the page. But each one makes your content harder to read, and some readers won't get past it.
In this live session, we'll focus entirely on the language side of accessibility: plain language, reading age, structure and tone, and how each one affects the patients and staff trying to use your services.
What we'll cover
- Plain language: Why everyday words help people find what they need, and where jargon and acronyms get in the way.
- Reading age: What reading age is, and why it matters for the people using your website.
- Chunking your content: How paragraph length and page structure affect how easily people can read and scan a page.
- Writing for neurodivergent readers: How the way you word and structure content affects readers with ADHD, autism or dyslexia.
- Tone and voice: How the way your content sounds affects whether people understand it and trust it.
Who this session is for
This masterclass is designed specifically for public sector professionals, including:
- Communications Managers & Officers
- Digital and Marketing Leads
- Content Managers, Editors & Creators
- Website and Digital Project Leads
- UX and Service Designers
- Anyone responsible for accessibility, compliance, or user experience on their organisation's website
Who's running it
VerseOne has deployed thousands of digital solutions and spent 20+ years working hand-in-hand with the NHS and housing associations.
This session isn't based on theory. It's grounded entirely in the real-world issues, accessibility barriers and user feedback we see working with 70+ healthcare partners.
If people can't understand it, they can't use it.
Come and find out how your website reads to the people relying on it.
Event details
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