Transforming NHS Complaints and Patient Feedback with Digital Platforms
SEO for Digital Services: Visibility, Speed and Engagement
On demand recording | Originally aired 24 March
When people cannot find the right information online, they do not stop searching, they turn elsewhere. This often means increased calls, misdirected enquiries, and added pressure on already stretched teams.
In this session, Tom Battcock explores how improving search visibility, page performance, and content structure can help people find what they need faster, while reducing demand on services.
Watch the recording to learn:
- How stronger search visibility improves access to the right information
- Ways to enhance page speed and structure to reduce frustration
- Why content should be designed around user needs, not organisational silos
- How search and analytics data can highlight gaps and opportunities in digital services
