Webinar: Google Analytics - The Next Level
Many organisations have moved to Google Analytics 4, but few feel confident using it beyond basic reporting. This session focuses on understanding how GA4 works, why it reports differently to Universal Analytics, and how teams can use it to gain clearer insight into user behaviour, engagement, and content performance.
This recorded webinar is delivered by the VerseOne team and is led by Tom, who draws on extensive hands-on experience working with GA4 across live public sector websites and intranets. Using real examples, the session explains how analytics supports wider digital improvement, including SEO, information architecture, and user journey optimisation.
In this webinar, you will hear about:
- How GA4 differs from Universal Analytics and why reported numbers have changed
- Understanding the event-based data model and user identification in GA4
- Setting up enhanced measurement, site search tracking, and key events
- Using standard reports, report libraries, and explorations effectively
- Identifying user journeys, drop-offs, and engagement patterns
- Using analytics insight to inform SEO, content structure, and usability improvements
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