What is UI/UX Design?
UI Design refers to the term User Interface Design while UX design stands for User Experience Design.
Both elements are crucial to a product and/or digital solution in order to maximise engagement and ultimately delivering exceptional experiences. Despite being very integral to each other, the roles each play are quite different, involving distinct thinking, approach and processes which we will guide you through.
Why is UI/UX Design important for your business?
Our User Interface (UI) design makes using the front-end of your website, portal or intranet easy and intuitive for people to use.
Our expert user interface designers work on the areas where users directly interact with your product and/or digital solution. This involves enhancing the visual and navigational elements of the product and/or the solution, making it seamless which in turn makes it more intuitive.
Successful User Experience (UX) design provides you with a competitive advantage through defining the right customer journeys that best deliver on your customer’s expectations and ultimately increasing positive engagement and superior experiences. As market leaders with a wealth of experience spanning over 15 years we take pride in and stand on our successful record of our capabilities of increasing customer retention, engagement and productivity. All of which deliver great competitive advantage and brand loyalty, whilst reducing development and cost of ownership costs for our customers.
Our UI/UX Design service covers the following:
- Strategy and Context
- Wire-framing and Prototyping
- Execution and Analytics
- Look and Feel
- Responsiveness and Interactivity
- Customer Journey Data-Driven Insights
- Key Content Page Reviews
- User Experience Workshops
Often conducted collaboratively with you through stakeholder and key customer/user workshops, this includes competitor and target audience analysis as well as looking at the product and/or digital solution structure and strategy. This maximises uptake, engagement and effectiveness of the solution and the return on your investment (ROI). We will often look adjacently at a strong content delivery plan to support this strategy and how that fits with the overall strategy for the digital solution being rolled out.
Collaboratively and through key user groups and stakeholder workshops we carry out vital user journey mapping to ensure we deliver an intuitive and easy to navigate journey for the targeted audiences. Once we have this information we will wireframe and prototype designs in an agile fashion, and if needs be iteratively, to ensure these sit well with your audience before progressing into design.
We manage execution with UI and UX experts and developers. We ensure tracking goals and analytics are implemented against your goals so we can monitor performance and optimise over time.
Armed with material and insights into your audience we produce a look and feel that resonates with your audience and encourages best engagement, experience and emotive behaviour towards your brand. People will talk about and share a beautiful online experience and that’s exactly what we aim to do.
It is not just about making things look great, they need to behave great too. With todays demand for mobile solutions we take a mobile first approach and all designs are done in mobile view first ensuring your design performs best where most people will be using it. We also ensure correct feedback and response is given across all channels and devices dependant on the relevant situation. A perfect example is how controls and interactivity change between mobile and desktop devices, swipe behaviour on mobile devices compared to click through on desktop. All these important considerations are explored and taken into account to deliver the most appropriate solution and customer experience for you.
Maintaining your website, intranet or portal is a lot like maintaining your car. If you don’t regularly take it for a service, check the oil and fluid levels the car’s performance will decrease and eventually stall. So you shouldn’t let the same thing happen to your site after the effort and resources put into initially getting it set up. That’s why we’ve introduced a “key content page review” service to review the content, design, and behaviour of key pages on your site.
We incorporate techniques such as persona development, card sorting, wireframing and in-depth peer and organisational analysis to help craft the optimum solution for your needs, ensuring that any solution that you require meets your objectives and meets your KPIs. Many of our discovery and workshop sessions engage directly with the people that matter, from organisational stakeholders through to service users, customers, and tenants. Only by interacting with key people, invested in the solution that is being delivered can we truly understand and help deliver the solution we all know works and delivers results.
Our Customer journey data-driven insights service collects and surfaces key information for you to then make informed decisions and involves the process of connecting and mapping key customer interactions, across multiple touchpoints, to direct or influence the end-to-end experience.