What is search engine optimisation?

SEO stands for Search Engine Optimisation. All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

Why is search engine optimisation important for your business?

Because if your existing or potential customers cannot easily and quickly find you then your business will be at a significant disadvantage in todays’ connect digital world.

So the most important step is to put yourself in the shoes of your target audience and understand their language, what they typically look for and then speak their language. This builds trust and authority for your brand. If you rank higher in search terms to that of your competitors you will be seen as as top performer for that search term. It also has an impact on increasing your traffic.

By the time you get to the second page of search results less than 1% of users are clicking on your results which highlights the importance of appearing higher in rankings. Since SEO is essentially free if done correctly, it has a high ROI compared to other marketing strategies. Lastly SEO can give you great insight into your customers and their behaviour and insight into what terms they searched for in order to land on your platform. Visibility on your target audience behaviour gives you leverage to refine messaging to optimise for these search terms and further increase traffic and retain and gain more customers.

Search Engine Optimisation

Crawl accessibility

Our service ensures the search engines that are relevant to your reach and index your content.

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Compelling content

Creating compelling content is key if you want to appear high in rankings for answering the searcher's query.

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Keyword optimised

We will help you understand those key terms or phrases that attract your target audiences and optimise for the right search engines to then serve up your content over competition.

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Share-worthy content

We will help you create content that earns links, citations, and amplifies your business across all the relevant channels.

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Title, URL, & description

Essential for when looking at your SEO strategy is to ensure the Title, URL and descriptions amongst other items draw the highest Click Through Rate (CTR) in the rankings.

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Snippet/schema markup

Rich snippets and schema markup are also key to ensuring the product or platform you are using best rank amongst search engines by allowing these better to understand what information is contained within your web pages and ultimately delivering best results. This will have an organic impact on you standing out in Search Engine Result Pages (SERPs) saving you money on paid advertising.

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The right partner | VerseOne delivers success

VerseOne provides more than 250+ successful, innovative and market-leading digital transformation solutions across the UK public sector.

Let us know what you need, and our expert consultants will be able to discuss further case studies, help with business plans and tender requirements, and more…

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