Regenda Group | Our work

Regenda Group

Using VerseOne's powerful product suite and design expertise, Regenda launched their rebranded online presence. The feedback has been enthusiastic and positive. A perfect blend of technology, design and in-depth sector knowledge.

The Challenge

Regenda had just gone through a full re-brand of their organisation. This now needed to be reflected in their website. The challenge was to bring the two distinct arms of the business Regenda Group and Regenda Homes into one website solution. It was important that the information architecture was clear and un-cluttered, delivering an easy-to-use and pleasureable experience to both the mobile and desktop visitor.

The Solution

The foundations of the website were laid down with the digital discovery workshop. It was crucial to indentify the key needs of Regenda's audiences, building up a detailed blueprint of the navigational structure, aesthetic direction and functionality required. The activites during the workshop included

  • Detailed content priority analysis
  • Interactive wireframing
  • Dedicated resident consultation
  • Visual direction and user journey discovery workshop

Friendly and Inviting

Regenda wanted to make sure that the visitors to the website were greeted in a way which is inline with their brand philosophy. The secondary colour palette and the illustrative devices were used throughout the site to not only aid with the navigation but to also bring a sense of vibrancy, colour and friendliness to the browsing experience.

Accessibilty Tools

As a responsible housing association it was imperative that the website could be accessible too all, no matter what their circumstances. As well as the site being mobile responsive we deployed our throughly tested accessbility tools, including contrast selection and skip to content functionality. This gave Regenda and their stakeholders piece of mind, allowing them to be confident that their website solution was available to all.

Next Steps

Not content with a fantastic website and microsites for their additional corporate arms, Regenda are now embarking on dual portals, one for their social tenants at Regenda Homes, and one for private tenants, leaseholders, and landlord customers of Redwing Living. Separately branded and styled, the portals will offer tenants, residents, and landlords to log in and access account information 24/7.

The portals will showcase integration with key back-office systems, including Orchard's housing management system via the Manifest Universal Adaptor, Kirona's DRS repairs scheduling application, Wisdom EDRM, and Reapit, a dedicated estate agency CRM.

This digital transformation journey promises to deliver innovative online services and transactional capability for Regenda and Redwing Living residents, providing high expected return on investment to the organisation and a superior experience to customers.

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