Using VerseOne's powerful product suite and design expertise, Regenda launched their rebranded online presence. The feedback has been enthusiastic and positive.
A perfect blend of technology, design and in-depth sector knowledge.
Regenda had just gone through a full re-brand of their organisation. This now needed to be reflected in their website. The challenge was to bring the two distinct arms of the business Regenda Group and Regenda Homes into one website solution. It was important that the information architecture was clear and un-cluttered, delivering an easy-to-use and pleasureable experience to both the mobile and desktop visitor.
The foundations of the website were laid down with the digital discovery workshop. It was crucial to indentify the key needs of Regenda's audiences, building up a detailed blueprint of the navigational structure, aesthetic direction and functionality required. The activites during the workshop included
- Detailed content priority analysis
- Interactive wireframing
- Dedicated resident consultation
- Visual direction and user journey discovery workshop
Friendly and Inviting
Regenda wanted to make sure that the visitors to the website were greeted in a way which is inline with their brand philosophy. The secondary colour palette and the illustrative devices were used throughout the site to not only aid with the navigation but to also bring a sense of vibrancy, colour and friendliness to the browsing experience.
As a responsible housing association it was imperative that the website could be accessible too all, no matter what their circumstances. As well as the site being mobile responsive we deployed our throughly tested accessbility tools, including contrast selection and skip to content functionality. This gave Regenda and their stakeholders piece of mind, allowing them to be confident that their website solution was available to all.