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Founder and Executive Chairman
Alan Neilson is the founder of VerseOne Group. In addition to his involvement with VerseOne, Alan acts a director, adviser and investor for a number of other early-stage IT and technology companies.
Alan was the CEO and one of the founding directors of royalblue technologies plc—a wholly owned subsidiary of royalblue group plc (now Fidessa group plc, FDSA.L). He was involved in all aspects of growing that company from a small start-up in 1991 to a highly successful and dominant software and services organisation where he sat on the main board. During his 15 years at royalblue he gained experience of corporate finance, due diligence and acquisitions as part of the company's growth—which culminated in the IPO on the London Stock Exchange in 1997.
With a BSc in Computer Studies, Alan has broad experience in the IT industry spanning a 30-year career. During this time Alan has held technical, support, sales, marketing, and general management roles.
As Executive Chairman, Alan is responsible for the formulation of VerseOne’s current and long range strategies and how best to execute these to maximise the group’s success through delivering innovative and value for money solutions to the customers.
Alan is a serial philanthropist and enjoys extreme sports: in pursuit of these he has taken part in a number of high altitude treks in the Himalayas, trekked in Antarctica, cycled through rural China, and motorcycled across the USA, all in aid of charity. He has a passion for Web Accessibility, and his championing of this cause has been a major driver in making it a particular focus of VerseOne's web products and free events.
Chief Solutions Architect
With more than 20 years of commercial experience in print and web design, front-end development, UI/UX design, Information Architecture, product management, marketing and copywriting, Chris is a highly experienced User Experience (UX) designer, software strategist and process analyst, specialising in creating enterprise-level web applications that solve real-world problems.
Through working at VerseOne for over a decade, Chris has become adept at developing and articulating a long-term vision for a product—based on customer demand, market movements and the rapidly-shifting technical landscape.
Chris works closely with the Executive Chairman, and Sales and Account Management Teams to ensure that the benefits of VerseOne's unique, integrated product stack are communicated to customers and prospects.
Chief Operations Officer
Susan is the COO of VerseOne. Susan joined VerseOne over 7 years ago bringing with her over 25 years of experience working within software and services companies.
Susan loves nothing more than a new challenge and finding a solution to a problem. While the roles she has undertaken have been varied from managing consultants, trainers, developers, 24x7 follow the sun support, customer care, project managers, creative services and account management, the one element that stays constant is her dedication to customer satisfaction which remains at the heart of what Susan loves to do.
Outside of the office, Susan enjoys spending time with her family, visiting Spain and arts and crafts.
Chief Customer Experience Officer
Prior to joining VerseOne Jason founded and successfully ran two Agencies, during which he gained valuable experience and a deep understanding of the challenges—both internal and external—when successfully growing a digital solutions business.
Jason’s professional experience spans over 18 years working in digital, creative, eCommerce and marketing agencies. His previous clients have included Rolex, V&A, The Crown Estate, Jimmy Choo, Universal Music, Facebook, O2 and Claudia Schiffer!
Jason’s joining VerseOne is a further demonstration of the business’ commitment to a customer centred culture of excellence, which has been a central pillar of the company’s growth strategy and continued success.
Jason and the Customer Success Team will be responsible for and involved in co-ordinating and managing all customer touchpoints throughout their partnership with VerseOne, including upstreaming activities prior to a customer coming onboard.
Head of Digital
In addition to his passion and enthusiasm and an incredibly imaginative and creative mind, Daniel Ruffle brings with him over 15 years of experience in the creative, digital, product design and development fields. These together with a wealth of knowledge and a proven global perspective and track record makes him the ideal person to head up this key part of VerseOne Group.
As the Head of Digital & Customer Experience, Daniel is responsible for all facets of delivering the ‘best user experiences’ for VerseOne’s customers, ensuring a personalised and exemplar experience that maximises the value for the Group’s ever expanding customer base. Daniel heads up a talented team of web designers, graphic designers, motion graphic artists, digital experts and front-end developers that bring all of their combined expertise and passion to bear creating truly outstanding digital solutions that delight our customers’ customers!
Prior to working at VerseOne Group Daniel worked at Facebook for 5 years where he was involved in launching products and marketing material on a global basis.