Social Media: Our 8-steps for smashing it with limited resources | Knowledge Centre

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Social Media: Our 8-steps for smashing it with limited resources

1. Spend your time wisely: Define hours within the week that you’ll spend on social media. This could be an hour a few times a week, or a few hours in one go at the beginning or end of the week.

It’s a common misconception that in order for your social media to be successful, you must devote your entire working week to it. As with anything, structure is key.

2. Identify your audience: What is your desired audience for your social media content—what platforms are they active on? There is no point running and maintaining an awesome Instagram account if your audience is primarily on Twitter.

3. Pictures. Pictures, and more Pictures: Take pictures of everything—whether it’s a site visit, sttakeholder workshop, or fundraising, your audience will want to see pictures as well as your witty one-liners and hashtags.

4. Video: If you can, go one step further than pictures, and share video. A video can tell a story that your audience will be glued to, so much better than a wall of text.

5. Content: Your content must add value, or entertain your audience. Otherwise they will not interact with your brand. Think about what you like about the channels/pages/accounts that you follow personally, and apply this within your organisation’s social media channels.

*Top tip* Maintain a content list. You never know where you’ll be when an idea strikes, so maintaining a content list means you have access to all your awesome ideas, all the time.

6. Create a plan: Plan your content as far ahead as possible, whilst remaining current. Keep a list of upcoming holidays, such as pancake day, so you’ll be ready and waiting with content, not scrambling around at the last minute.

7. Work smart: Rather than logging in to each social media account individually, creating your content, and then posting it—use a social media management tool like Hootsuite or Buffer.

These platforms will allow you to login to several accounts simultaneously, schedule content long into the future, and even use clever tools to manage feeds/streams.

Shop around to find the right platform for your needs, there is no “one-size-fits-all”.

8. Be approachable: The best engagement is two-way communication—social media is not about endlessly posting content to a feed. The goal is to promote discussion and conversation in and around your brand.

For this to be a success you must be available to interact with your audience. So don’t be afraid to retweet followers content, reply to messages, thank for shares/retweets of your own content.

Be present.

If you’d like some help with your social media, please get in touch with our experts. We’d love to buy you a coffee and have a chat.