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What makes a great user experience?

So what makes a great user experience and how should user experience be the focus when designing for websites, portals and intranets?

The way we will give you an insight into this is by running through the following:

  1. What makes a great user experience
  2. Some design considerations and techniques to take into account that can enhance a user experience
  3. An overview of accessibility and how important this is to make a great user experience
  4. How responsive design can contribute towards optimising experiences between devices

What makes a great user experience?

Typical features of bad user experience will be that it contains lots of distractions, makes you feel awkward and it may not be clear where to go, and it could be inaccessible and frustrating to use. So it could be technically functional but serve the user no purpose.

Great user experiences, however, work so well at guiding you towards an end goal you don’t even notice it. The user journey will be seamless and smooth.

Any great user experience is functional and enjoyable and this is achieved by understanding your users’ needs and knowing the factors of what a good or bad user experience is so you can, therefore, take steps towards higher user engagement and adoption of your product or services.

Creating incredible user experiences requires close attention and optimisation of every touchpoint of the user journey. It means putting the user at the forefront of your website, or a self-service portal and anticipating and addressing their needs. Every interaction a user has with your company contributes to their overall user experience.

Any good user experience will always start with research. This will give you insight into who your users are and typical traits and behavioural patterns. From this research, we can then form personas that can be used to test any design, procedure or process against. Doing this will ensure you’re decisions are aligned with your demographics and your user's needs and goals.

Design considerations & techniques

Making the experience of the website memorable is more important than what the website says. Users often forget the data and salient points of content, but they will remember how it made them feel.

Graphics, layout, text, and interactive elements work in synergy to present the user with an experience, not just present them with information.

Making your page stand out from the sheer quantity of other websites and information on the internet is essential. Modern websites or portals contain more visual and interactive qualities to strike at more emotional responses to help them stand out in a highly competitive world.


Supplying an experience which offers digital inclusion and ensures individuals and disadvantaged groups have access to, and skills to use, Information and communication technologies is extremely important to consider when designing a great user experience.

Broadly speaking, when we say a site is accessible, we mean that the site's content is available, and its functionality can be operated, by literally anyone. Designers and developers can easily assume that all users can see and use a keyboard, mouse, or touch screen, and can interact with your page content the same way you do.

This can lead to an experience that works well for some people but creates issues that range from simple annoyances to show-stoppers for others. Accessibility, then, refers to the experience of users who might be outside the narrow range of the "typical" user, who might access or interact with things differently than you expect. Specifically, it concerns users who are experiencing some type of impairment or disability — and bear in mind that that experience might be non-physical or temporary.

Responsive Design

The next key topic to cover that should be considered when designing a great user experience is responsive design.

Mobile devices are often constrained by display size and require a different approach to how content is laid out on the screen. Mobile device usage is still growing rapidly, and still much of the web isn't optimized for those mobile devices. A multitude of different screen sizes exist across phones, tablets, desktops, game consoles, TVs, and even wearables.

Screen sizes are always changing, so it's important that your site can adapt to any screen size, today or in the future. Responsive web design responds to the needs of the users and the devices they're using. The layout changes based on the size and capabilities of the device. For example, phone users would see content shown in a single column view; a tablet might show the same content in two columns.


These are just a few methods to create a great user experience if you would like a free consultation specific to your needs and objectives please complete the short form below and a member of our team will be in touch to arrange a free consultation.

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