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Epsom & St Helier’s pre-existing website had been wanting a content clear-out and updated content management technology when the Trust decided to replace it—it had become a dumping ground for content, as well as being hard to navigate and manage.
Epsom wanted to develop useful functionality for service users, staff and clinicians, and GPs, all important stakeholder groups with different sets of needs and user journeys.
It was important that the new website and showcase changes in the brand, the Trust’s values, and deliver real benefits for the Trust and its patients.
VerseOne created a customised consultant directory with search capabilities by name and speciality. These would display consultant profiles, special interests and contact information. Applying the same strategy for this audience group, VerseOne and Epsom also created a pathology and microbiology tests directory which provides the names of tests, the turnaround time and images of specimen containers with cap colour for easy reference.
The Northey Suite is Epsom’s private healthcare suite within Epsom Hospital and is an important source of funding for reinvestment into the Trust’s NHS services. The optimal solution was to operate a microsite for the Northey Suite, the purpose of which was to provide a user experience aimed at attracting private patients from around the world. The site’s user journeys are focused on the services and facilities offered in the Northey Suite, including catering, accommodation, and the process of financing admission.
Epsom uses its website as a tool for service user engagement. A large section of the site is focused on user engagement and Epsom has incorporated social sharing on to the new site—driving traffic between the site and social channels. Furthermore, as the website continues to evolve and be developed, it will act as a key resource for the local community and will reinforce Epsom’s values and reputation as a provider of safe and effective care.
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