What is branding and visual identity?

Branding is the foundation of every engagement with your customers and target markets, guiding your marketing activities and ultimately delivering the best experience for your customers.

Your brand is what defines your business and explains why you exist and how you act. It is the thing that people remember about you. It’s more than just a visual identity, it should invoke emotion, portray a reason for existing and communicate a belief. It is made up of many things such as a value proposition, character traits, tone of voice, values and a visual identity amongst others. These are the fundamental building blocks of your brand architecture.

A visual identity is the representation of that architecture. It is the visual aspect of branding that businesses create in order to evoke the right feelings and experiences within the brand. These are important things that are vital to get right in order to promote and market your business, significantly enhance your reputation and ultimately gain greater competitive advantage.

So why is branding & visual identity so important for your business?

Effective branding can promote recognition for your business. If your brand is consistent and easy to recognise and remember, it can help people feel more at ease making decisions to engage with you.

Your brand also sets you apart from your competition. It is crucial to stand out from the crowd across the whole market landscape that’s becoming increasingly more competitive. Your brand can also create referrals, people like talking about the brands they like and they received a good experience from. Therefore ensuring your brand delivers this great experience is extremely important. Lastly your brand sets expectations. If you want customers to know exactly what to expect each time they encounter your brand you need a strong consistent brand and visual identity.

Core branding and visual identity services

Brand Architecture

We can help you discover your value proposition, identify your reasons for existing and position your brand with a passionate stance in the market to help drive emotive buy in. We create a brand framework that forms a bedrock for all that you say and do.

Contact us to discuss your individual needs

Brand Guidelines

We can work with you to create or develop your brand guideline. This is an essential tool that can then be distributed internally and externally to ensure your brand is consistent across all communication.

Contact us to discuss your individual needs

Visual Identity Development

We can create bespoke visual identity systems whether it’s for your overall brand or a specific activity or campaign. We create and define unique visual systems that resonate with your target audiences and deliver your messages in the most visually appealing way whilst encapsulating your core brand values.

Contact us to discuss your individual needs

Brand Logo Design

Our in-house team of experienced designers can work with you to create beautifully crafted and custom logo designs. This is an essential differentiator that sets you apart from competition and makes you stand out from the crowd.

Contact us to discuss your individual needs


Your brands tone-of-voice is an essential element of your brand and sets direction for how you speak and communicate with your audience. We can work with you to determine the correct and most efficient way to communicate that your audiences will understand and relate to which in turn maximises the chances of your messages resonating and people taking action upon them.

Contact us to discuss your individual needs

Creative Content

Another key element to your brand is the content and story telling. Things like videos, infographics, images, illustrations, copywriting along with graphical assets you use to tell a story. Wether it’s an in-house interview or an out of home advertising campaign we define and craft the creative ideas and visual styles to ensure creative impact and stylistic consistency and the emotive value you get from them.

Contact us to discuss your individual needs

The right partner | VerseOne delivers success

VerseOne provides more than 250+ successful, innovative and market-leading digital transformation solutions across the UK public sector.

Let us know what you need, and our expert consultants will be able to discuss further case studies, help with business plans and tender requirements, and more…

Contact us to discuss your requirements