VerseOne SRM (Stakeholder Relationship Manager) addresses a specific need within the NHS: membership management. For trusts who have achieved or are aspiring to gain foundation trust status, who need to maintain strong membership involvement and proactive community engagement, a powerful contact relationship management tool is essential. Traditional sales-based CRM (customer relationship management) systems don't facilitate stakeholder engagement, and the compromise system many NHS organisations use—spreadsheets—creates unnecessary work and results in information silos and incomplete intelligence. VerseOne SRM, which enables you to gather and link all of your information about members and their involvement with the trust, is the ideal membership management tool.
- It eliminates the use of cumbersome spreadsheets across the business to manage communications with stakeholders, which often need to be verified and reconciled manually, taking up huge amounts of time and resource and sacrificing information quality.
- It eliminates information silos that prevent easy sharing of vital stakeholder intelligence across different areas of an organisation.
- It removes the need to rely on traditional CRM systems, which are unsuited for a holistic approach to relationships and cater for purely sales-driven activity.
- It reduces the time and resource needed to manage communications by providing users with a faster, more elegant tool that adapts to their way of working.
- It makes formal reporting on communications and engagement easier and more reliable by generating relationship-based reports and linking actions to users for full auditing and contact histories.
VerseOne SRM is:
Totally Customisable—It is important to stakeholders to feel special, important, and valued by the organisations in which they play a role. VerseOne SRM focuses on this relationship-based communication model and is purpose-built to allow highly targeted activities and campaigns that encourage person-to-person conversation and meaningful interaction.
Flexible—The application can be used for many different types of communications across an organisation, particularly ones that are based on consulting with particular groups about particular topics. VerseOne SRM is perfect for both internal and external engagement exercises that use multiple communication channels (such as face-to-face focus groups, online forms, and print surveys).
Convenient—Because relationships with stakeholders are frequently managed by one person for each department, or even one person for the whole organisation, being able to coordinate all stakeholder activities through a single, intuitive application saves both time and budget.
Secure—Access to contact information is username and password controlled, and SRM administrators can control permission to view, edit, and share information on a per-user basis.
Ideal for Governance—SRM includes as standard full reporting, auditing, and change histories throughout the entire system so that organisations can meet all governance and engagement obligations.
Extensible—The application consists of a number functional modules that can be added as requirements change, allowing VerseOne SRM to grow and change in line with the organisations using it.
Interoperable—VerseOne SRM can link to back-office business systems and legacy data, ensuring that existing content remains accessible and useful despite the introduction of new software.
Integrated—Through the Atlas Framework, VerseOne SRM can be integrated with:
- Marketing and Public Relations
- Community or Public Engagement
- Membership Management
- Customer Services
- Human Resources
- Corporate Affairs
- Commercial Development
Last updated: 16 May 2012
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